In 2009 Criterion was tapped to handle the Energizer Sponsor Activation for the Bank of America Chicago Marathon. Our responsibilities were all time-sensitive, day-of-event logistics; setting up the sponsor signage, distributing thousands of Energizer bunny ears and providing street teams to disperse them to the spectators in five zones scattered across the city along the course. And of course, packing it all up again after the race.

Compared to the complicated logistics involved with the execution of the entire event, it doesn't sound like a big deal, but as one of the "Big 5" marathons, a world-class event requires world-class service. And Criterion delivered.

Thanks to our experience and our energetic and friendly staff and street teams, this portion of the event went without a hitch.